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Here's how much a 2% improvement in retention is worth to your business

Today Lower churn Current churn This gap is real money See exactly what that gap is worth for your business.

The Retention Payoff Calculator

Retention feels like a background metric. A point or two, up or down — nobody throws a party over it.

But a point of retention compounds into real money, fast. This calculator shows you exactly how much — and what a few points of improvement is actually worth to your business.

Your numbers

Just what you know off the top of your head is fine — this doesn't need to be exact.

Enter your monthly revenue per customer and churn rate to continue.
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Churn benchmarks vary a lot by business — treat these bands as directional, not a verdict.

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